Case Study:
Gender Inequality Project
Human Rights & Non-Profit
Read a case study on raising funds for a human rights non-profit
Medical Aid Charity
Read a case study on raising funds for a medical aid charity
Ending Poverty Campaign
Read a case study on how we raised funds for a campaign to support displaced peoples
Challenge
• Organization protects people in poverty from violence and trafficking by partnering with local authorities to rescue victims and strengthen justice systems
• Digital campaigns drove awareness but mostly single donations
• Low donor retention limited sustained funding for long-term casework and aftercare programs
• Needed deeper donor commitment given the long-term nature of justice and rehabilitation work
• Digital campaigns drove awareness but mostly single donations
• Low donor retention limited sustained funding for long-term casework and aftercare programs
• Needed deeper donor commitment given the long-term nature of justice and rehabilitation work
Solution
• Face-to-face interaction allowed for genuine storytelling about survivors and casework outcomes
• Built emotional investment beyond what digital content could achieve
• Converted donors to recurring monthly giving
• Created sustained funding to support long-term casework
• Built emotional investment beyond what digital content could achieve
• Converted donors to recurring monthly giving
• Created sustained funding to support long-term casework
Result
Revenue generated: $495,500