Case Study:

Ending Poverty & Displacement Campaign

Challenge

• Organization protects and assists refugees and displaced people worldwide, providing emergency aid, shelter, and long-term resettlement support

• Donor acquisition concentrated in digital/social campaigns

• Most donors gave once and didn't convert to ongoing support

• Difficult to build sustainable funding for long-term refugee programs through one-off gifts

Solution

• In-person engagement lets representatives share real stories and explain long-term impact

• Personal interaction built deeper trust than a digital touchpoint

• Shifted focus toward recurring monthly giving commitments

• Established a more predictable donor revenue stream

Result

Revenue generated: $350,500