Case Study:
Human Rights & Non-Profit
Medical Aid Charity
Read a case study on raising funds for a medical aid charity
Ending Poverty Campaign
Read a case study on how we raised funds for a campaign to support displaced peoples
Gender Inequality Project
Read a case study on a campaign raising funds to reduce inequalities
Challenge
• Organization fights global poverty and inequality by running development programs, responding to emergencies, and providing disaster relief and economic support to women and families
• Relied heavily on social media and digital campaigns for donor acquisition
• Digital donors were largely one-time givers with low retention
• High acquisition cost relative to long-term donor value
• Limited personal connection reduced emotional buy-in and follow-through giving
• Relied heavily on social media and digital campaigns for donor acquisition
• Digital donors were largely one-time givers with low retention
• High acquisition cost relative to long-term donor value
• Limited personal connection reduced emotional buy-in and follow-through giving
Solution
• Shifted to direct, face-to-face donor engagement
• Personal conversations communicated mission and impact more effectively than a digital ad
• Focused on converting interest into recurring monthly gifts rather than one-time donations
• Built ongoing donor relationships instead of single transactions
• Personal conversations communicated mission and impact more effectively than a digital ad
• Focused on converting interest into recurring monthly gifts rather than one-time donations
• Built ongoing donor relationships instead of single transactions
Result
Revenue generated: $398,320