Case Study:
Ending Poverty & Displacement Campaign
Human Rights & Non-Profit
Read a case study on raising funds for a human rights non-profit
Medical Aid Charity
Read a case study on raising funds for a medical aid charity
Gender Inequality Project
Read a case study on a campaign raising funds to reduce inequalities
Challenge
• Organization protects and assists refugees and displaced people worldwide, providing emergency aid, shelter, and long-term resettlement support
• Donor acquisition concentrated in digital/social campaigns
• Most donors gave once and didn't convert to ongoing support
• Difficult to build sustainable funding for long-term refugee programs through one-off gifts
• Donor acquisition concentrated in digital/social campaigns
• Most donors gave once and didn't convert to ongoing support
• Difficult to build sustainable funding for long-term refugee programs through one-off gifts
Solution
• In-person engagement lets representatives share real stories and explain long-term impact
• Personal interaction built deeper trust than a digital touchpoint
• Shifted focus toward recurring monthly giving commitments
• Established a more predictable donor revenue stream
• Personal interaction built deeper trust than a digital touchpoint
• Shifted focus toward recurring monthly giving commitments
• Established a more predictable donor revenue stream
Result
Revenue generated: $350,500