Case Study:
Medical Aid charity
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Challenge
• Organization delivers emergency medical aid to people affected by conflict, epidemics, and natural disasters in dozens of countries
• Digital and social campaigns generated awareness but mostly one-time donations
• Donor base lacked recurring, predictable revenue
• Mission's urgency wasn't always conveyed strongly enough through digital channels alone to drive sustained giving
• Digital and social campaigns generated awareness but mostly one-time donations
• Donor base lacked recurring, predictable revenue
• Mission's urgency wasn't always conveyed strongly enough through digital channels alone to drive sustained giving
Solution
• Face-to-face outreach allowed representatives to explain the human impact of medical relief work directly
• Built trust and emotional connection in real time
• Converted one-time donors into monthly contributors
• Created a more stable, recurring revenue base
• Built trust and emotional connection in real time
• Converted one-time donors into monthly contributors
• Created a more stable, recurring revenue base
Result
Revenue generated: $246,299